A Legacy of LINKS & LOVE
Our Family Recipe?
History, Heat & Heart
As the King of Links, Gold Star’s story started in 1936, right here in Colorado. Family-owned and passed down through generations, our hot links became a staple at cookouts, kitchen tables and corner markets across the state.
When the brand faced extinction, it wasn’t a corporation that stepped in – it was the community. Families and fans rallied to bring the links back to life. Today, we’re still rooted in that same spirit: proudly inclusive, community-driven and packing every link with clean ingredients, real heat and a whole lotta heart. Because at Gold Star, we’re not just making sausage. We’re making memories.
What Makes
Gold Star Shine?
Crafted from the Original 1936 Recipe
All-Natural & Preservative-Free
Colorado’s Original Hot Link Brand
Community-Rooted & Family-Owned
The People’s Sausage – Inclusive & Proud
Our Mission
To honor our roots by crafting bold, flavorful sausages made with pride, quality, and tradition. We bring people together through authentic food experiences that spark joy, community, and connection.
Our Vision
To become America’s most trusted and loved sausage brand. We aim to be known for our legacy, unbeatable taste, and our commitment to feeding families, fueling gatherings, and building community from the block to the big game.
Our Core Values
We Honor Our Roots: Built on tradition, family, and community, our legacy continues with every sausage we make.
Quality is Non-Negotiable: No shortcuts. Real ingredients, real flavor.
Community is the Core: We invest in neighborhoods, uplift youth, and give back.
Keep it Real: No gimmicks, no fluff. Just honest business and food that speaks for itself.
Family First: Everything we do is about serving families at the table or the tailgate.
Hustle with Heart: We grind with passion, grow with purpose, and lead with integrity.